Continental:
Tyres Redefined

Long-term support in optimizing loyalty programs, advanced customer analytics and tailored communication on local markets. Business case awarded at the EMMA and Golden Arrow.

Development and implementation of the program designed to address the unique challenges of the low-frequency eyewear industry. By leveraging advanced data analytics and targeted communication, the program successfully improved customer engagement and set new standards for service delivery in the optical retail sector.

Driving engagement to a multi-brand global FMCG company. S.C. Johnson's continuous support in organizing customer activations.

Utilizing machine learning for precise targeting, IKEA saw a 4x increase in purchase likelihood among its most engaged loyalty members. The business case was recognized in the Golden Arrow competition.

Execution of a campaign aimed at increasing the number of pre-sale tour bookings, especially among returning customers, without resorting to standard price reductions.

Development and implementation of the comprehensive loyalty program strategy for targeting both regular customers and "gift buyers" – occasional shoppers. The program was recognized with the Golden Arrow award in the B2C Loyalty Program category.

Developing a strategy and implementing an engaging multi-brand loyalty program for a company managing more than 40 brands and 1,000 diverse sales points. Business case awarded at the Loyalty Heroes for the best new loyalty program.

Developing a strategic concept for a loyalty program for the Intermarché supermarket chain using the Opening Report methodology.

Together with Continental we revitalized its B2B loyalty program, enhancing connections with business partners. By introducing a state-of-the-art CRM system and optimizing marketing, we transformed a stagnant system into a dynamic platform, offering intuitive operation, personalized rewards and seamless interactions.

A deep dive into customer data - challenging whether a global solution will be a good fit for the local market.

Development of a comprehensive communication strategy for MINI, addressing both short- and long-term objectives in the local automotive market.

Maintaining sales of IKEA's key service during times of Covid-19 pandemic by modernizing communications, tools, and resources to move services, traditionally based on direct employee-customer contact, to an online format. This business case was awarded at the Effie Awards Poland 2021.

Significant increase in sales by replacing TV ads with a targeted, data-driven online strategy during a promotion. New loyalty approach smoothed sales peaks, cut campaign costs, and earned a Golden Arrow award for its effectiveness.