Resources
ARTICLE
Personalization Traps. How To Avoid Them?
Holistic analysis of the organization's readiness for implementing a loyalty project. We rely on data about customers (big data, data mining, BI) and technical aspects of the sales process (IT, cash register systems).
See also
When You Cannot Implement a Loyalty Program… Facts and Myths about Why Brands Are Afraid to Invest in Loyalty
Value Proposition. How to Measure the Attractiveness of a Loyalty Program Among Customers?
Loyalty Program Past and Present. How to Manage a Loyalty Program in Light of Customer and Technological Challenges in 2024
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