TRUSTED BY
CASE STUDIES
See our work
Decathlon
Long-term support in optimizing loyalty programs, advanced customer analytics and tailored communication on local markets. Business case awarded at the EMMA and Golden Arrow.
SUCCESFULLY COMPLETED LOCAL CAMPAIGNS
ENGAGEMENT OF DECATHLON ACTIVE LOYALTY PROGRAM
S.C. Johnson
Driving engagement to a multi-brand global FMCG company. S.C. Johnson's continuous support in organizing customer activations.
increase in sales in selected activations
customers reach
IKEA Family
Utilizing machine learning for precise targeting, IKEA saw a 4x increase in purchase likelihood among its most engaged loyalty members. The business case was recognized in the Golden Arrow competition.
ADDITIONAL INCREASE IN COMPANY TURNOVER IN POLAND
INCREASE CTR WITHIN DIGITAL CAMPAIGNS
Our Methodology of Designing Loyalty Programs
LOYALTY ADVISORY & DELIVERY IN ONE PLACE
We start by analyzing your current loyalty initiatives (applies if you already have a loyalty program) or exploring the potential for organizational change. For the situation of implementing a loyalty program from scratch, we try to build a picture of customer behavior - based on analysis of behavior towards promotions (Single Customer View analysis based on payment cards) and direct communication activities (reactions to emails, engagement, campaign follow-up in ecomm). The aim of this stage is to provide a comprehensive assessment to establish a solid foundation for the program design. Our goal is to work out the best ALE program that is at the same time feasible to implement, taking into account the existing limitations - technical, legal or corporate.
Based on the audit findings, we create a customized loyalty program strategy aligned with business objectives and stakeholder expectations. This includes defining key program elements such as audience segmentation, reward structures, engagement tactics, and communication channels. We also establish performance metrics to measure the program's effectiveness. Our goal is to design a program that drives customer engagement, retention, and long-term value.
To ensure the program's compliance and longevity, we carefully navigate all relevant legal and regulatory requirements. This includes reviewing the program structure against local and international laws, data protection regulations, and industry standards. Our legal experts work with the client to mitigate risks and ensure the program operates smoothly without any legal complications. We provide clear guidelines and documentation to support compliance efforts.
With a strategy in place, we move on to developing creative concepts that will resonate with the target audience and encourage participation. This involves crafting compelling messaging, designing attractive visuals, and planning innovative campaigns that highlight the program's unique benefits. Our creative team collaborates closely with the client to ensure all elements are consistent with the brand's identity. The result is a captivating loyalty program that attracts and retains loyal customers.
In the final step, we deliver a detailed report and comprehensive documentation to support the program's launch and ongoing management. This includes a summary of the strategy, creative concepts, legal compliance measures, and a step-by-step implementation plan. We provide the client with all the tools and resources needed for a successful launch and continuous improvement of the loyalty program. Our team remains available for support and optimization to ensure the program's long-term success.
We can model the outcome of
your new loyalty program
SEE HOW TAILORED LOYALTY PROGRAM CAN AFFECT YOUR REVENUE
In the final step, we deliver a detailed report and comprehensive documentation to support the program's launch and ongoing management. This includes a summary of the strategy, creative concepts, legal compliance measures, and a step-by-step implementation plan. We provide the client with all the tools and resources needed for a successful launch and continuous improvement of the loyalty program. Our team remains available for support and optimization to ensure the program's long-term success.
Modeling based on historical data from your current loyalty program.
By capturing and analyzing the unique characteristics of program participants and advanced behavioral segmentation, we apply and compare new changes in the mechanics of the loyalty program with transaction data in our computational models. We are able to observe the impact on churn rate or organic visits using changes in voucher validity or amount of cash back. We create a comprehensive picture of costs and revenues, which allows us to determine the break-even point and additional conditions that must be met in the new loyalty program.
Modeling based on statistical and transactional data.
In this approach, we unveil and explore typical customer shopping habits by extracting anonymous data, e.g. from cash register systems or payment cards. In the short and medium term, we are able to determine return rate, which, in combination with analysis of typical purchases and deeper segmentation, allows us to financially model the ROI of new loyalty initiatives. We prepare a business model that estimates the expected changes in behavior in individual segments over time, the cost of these activities, etc.
Already have an idea of your new loyalty program?
Let's turn your vision into a reality.
Our experts will analyze your idea, identify potential pitfalls, and ensure it aligns with market trends and your target audience. We'll help you create a loyalty program that not only attracts but also retains customers, driving long-term business growth.
OUR EXPERIENCE
We have expertise in
Data intelligence
We work on real-life consumer data using data science to ensure the best business accuracy of loyalty activities.
ERP & Sales Systems
Take advantage of our loyalty expertise in ERP and sales systems that handle millions of transactional records on a daily basis.
Frameworks & Techstack
Our IT department uses proven tools and popular frameworks to ensure robustness of our loyalty mechanics implementation.
Martech & Loyalty Software
We run loyalty programs using dedicated tools and software. Our experts can help you with the most popular loyalty software and martech solutions.
TESTIMONIALS
What our clients say
“We take responsibility for the seamless integration by combining our loyalty expertise with technical proficiency. Let us implement a loyalty program that brings business results to your”
Loyalty Manager
I highly recommend Loyalty Point as a strategic business partner. Whether analyzing industry dynamics or addressing complex challenges, their team consistently delivers practical and well-founded solutions.
Senior Marketing Manager
Vision Express
Loyalty Point has a solid knowledge to successfully overcome challenges ahead and has a decent technical infrastructure to fulfill high satisfaction of our Customers. On top of this are values like trust, engagement and kindness that make achieving ambitious goals achievable.
Digital Director
Lagardère Travel Retail
We are very pleased with the results of our cooperation. We especially appreciate the multitasking nature of the team - despite implementing several projects at the same time, complex promotional mechanisms were always ready on time.
Head of Loyalty & CRM
Decathlon
Loyalty Point consistently supports us in navigating various challenges, offering constant, professional and reliable support and tailored solutions that align perfectly with our business needs and capabilities.
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E-commerce, Marketing and Omnichannel Director
Rainbow
RECOGNITIONS
Awarded at
We believe that loyalty is the greatest award - our work as an integrated marketing company has been recognized at many industry events
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Talk to
an Expert
SCHEDULE A FREE CALL WITH A LOYALTY EXPERT OR EMAIL US