TRUSTED BY
Develop loyalty analytics that drive business growth
TRANSFORMING DATA INTO STRATEGIC INSIGHTS
Predictive modeling
Our models predict the best offers for each customer and the likelihood of purchase based on multiple factors. This helps you target your marketing efforts effectively, saving money and increasing sales. By understanding where customers are in their buying journey, you can deliver personalized messages at the right time.
Recommendations and content-personalization systems
Our systems suggest additional products to increase sales. By analyzing sales data and website behavior, we create personalized recommendations. Our software integrates seamlessly with your website to automatically display recommendations and track their effectiveness. This data improves our models, leading to higher sales over time.
Customer segmentation
Customers are diverse and require tailored approaches. Simple demographics aren't enough. Machine learning can analyze customer data to create precise behavioral segments. This helps with strategic decision-making, targeted communication, and understanding customer characteristics. Our scalable solutions can handle large customer databases, enabling you to focus on the most valuable segments and tailor your strategies accordingly.
Optimization of the distribution network
Advanced data analysis helps predict outlet success by analyzing hundreds of variables. This allows us to forecast new outlet performance and network impact. Optimization algorithms consider cannibalization and recommend an optimal network structure, including location, opening order, and closures. We can also predict profitability and payback periods. Our visualizations provide clear insights for informed decision-making.
Customer life cycle modeling
Customer life cycles vary by industry. We can model this cycle to forecast customer transitions and identify key stages. By analyzing data, we can recognize signals indicating readiness for the next stage. This allows us to proactively offer tailored solutions, gaining a competitive advantage.
Sales forecasting
Advanced models analyze various factors to forecast sales for the entire network or specific products. By combining internal and external data, we accurately predict sales trends. These models continuously improve with new data, providing valuable insights for planning and decision-making.
Seasonality analysis
Seasonality models help identify sales patterns for specific products. This allows you to plan sales activities, staffing, and inventory effectively. By monitoring seasonal trends, you can adjust your marketing and offers to adapt to changing consumer habits.
Dashboards and reporting automation
Effective decision-making requires timely access to accurate information. Automated reporting streamlines data gathering and presentation, enabling faster decision-making. Interactive dashboards and visualizations provide clear insights, allowing for quick assessment and analysis. This saves time and reduces errors, ensuring managers have the information they need when they need it.
Churn analysis
Customer retention is crucial in competitive markets. Predictive models identify customers at risk of churn, allowing for targeted retention campaigns. By analyzing campaign effectiveness and customer value, you can prioritize retention efforts and allocate resources accordingly. Accurate churn forecasting is key to successful retention strategies. Analyze customer data to understand churn factors and identify areas for improvement. This analysis can be applied to both subscription-based businesses and those with irregular transaction patterns.
Marketing campaign optimization
Measuring marketing campaign effectiveness is crucial for optimizing Return on Investment (ROI). By combining data and analytics, you can track conversions and ROI. Scoring models help optimize mailing campaigns by targeting the right products, messages, and timing to maximize conversions and cart value. Managing mailing frequency is essential to avoid spamming customers.
Leaflet distribution
Despite the growth of digital channels, traditional marketing materials remain significant. Measuring their effectiveness and optimizing ROI is crucial. By analyzing data, we can build models to predict the impact of printed materials on sales and other KPIs. This allows us to simulate different scenarios and identify optimal distribution areas. Combining analysis of printed materials with other marketing channels helps understand channel interactions and avoid duplication of efforts.
Geospatial analysis and visualization
Location is crucial for business success. We analyze customer origin, travel times, competitor locations, and area demographics to assess optimal outlet locations. We consider factors like traffic conditions, demographics, infrastructure, and housing investments. Our interactive maps and visualizations help you understand the impact of location on your business and make informed decisions.
RESULTS IN NUMBERS
Make the real impact of data on business
Up to 52%
incremental growth in sales through loyalty activities driven for our clients
+ 1 686 552
monthly recipients of push notification sent in the loyalty programs we run
3X
faster implementation than developing loyalty program in-house
We present data that everyone can understand
WE PROVIDE STRATEGIC SUPPORT IN LOYALTY TOOLSET IMPLEMENTATION AND INTEGRATION
See clearly your customers' loyalty habits. We leverage cutting-edge data visualization tools and our expertise in SQL Server and Microsoft .NET to create compelling dashboards that highlight key program insights. As an IBM Business Partner, we can also integrate advanced analytics to further refine your loyalty program and unlock hidden customer trends
Define KPI’s with
our experts
AUGMENT YOUR TEAM WITH OUR LOYALTY COMPETENCES
Use our expertise not only in designing and implementing loyalty solutions in your organization, but also a step back - in developing appropriate KPIs and business metrics related to loyalty. Take advantage of our experience in and immediately apply the best market practices.
TESTIMONIALS
What our clients say
“We take responsibility for the seamless integration by combining our loyalty expertise with technical proficiency. Let us implement a loyalty program that brings business results to your”
Loyalty Manager
I highly recommend Loyalty Point as a strategic business partner. Whether analyzing industry dynamics or addressing complex challenges, their team consistently delivers practical and well-founded solutions.
Senior Marketing Manager
Vision Express
Loyalty Point has a solid knowledge to successfully overcome challenges ahead and has a decent technical infrastructure to fulfill high satisfaction of our Customers. On top of this are values like trust, engagement and kindness that make achieving ambitious goals achievable.
Digital Director
Lagardère Travel Retail
We are very pleased with the results of our cooperation. We especially appreciate the multitasking nature of the team - despite implementing several projects at the same time, complex promotional mechanisms were always ready on time.
Head of Loyalty & CRM
Decathlon
Loyalty Point consistently supports us in navigating various challenges, offering constant, professional and reliable support and tailored solutions that align perfectly with our business needs and capabilities.
.png)
E-commerce, Marketing and Omnichannel Director
Rainbow
RECOGNITIONS
Awarded at
We believe that loyalty is the greatest award - our work as an integrated marketing company has been recognized at many industry events
1
x
4
x
5
x
2
x
23
x
10
x
Talk to
an Expert
SCHEDULE A FREE CALL WITH A LOYALTY EXPERT OR EMAIL US