Resources
ARTICLE
Personalization Traps. How To Avoid Them?
Holistic analysis of the organization's readiness for implementing a loyalty project. We rely on data about customers (big data, data mining, BI) and technical aspects of the sales process (IT, cash register systems).
See also
Long-distance Loyalty Run. How Do You Keep Up the Pace Over the Long Term While Running a Loyalty Program?
Loyalty Program as a Business Growth Gas Pedal. How Does a Business Make Money Through a Loyalty Program?
Building and Developing a Loyalty Program. In-house or Outsourcing – Which Model to Choose?
Inflation – a Test of Costumer’s Loyalty. Why Does a Loyalty Program Help in Times of Crisis?
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