Resources
ARTICLE
Personalization Traps. How To Avoid Them?
Holistic analysis of the organization's readiness for implementing a loyalty project. We rely on data about customers (big data, data mining, BI) and technical aspects of the sales process (IT, cash register systems).
See also
Selective Pre-purchase Promotion. How to Offer Customer The Best Deal Before the Competition Does
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Communication In Loyalty Programs. How To Talk To Participants So That They Want To Listen?
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